Product Designer
Product Designer
Providing strategic solutions for products and services based on behavioral insights
Trusted by
Optimizing Customer Acquisition Funnel
Transformed a major European bank's customer acquisition funnel by applying cognitive load reduction and mono-tasking principles, resulting in significantly improved conversion rates and reduced user abandonment.
Uplift
+8,37%
Conversión rate
+6,51%
Optimizing Customer Acquisition Funnel
Transformed a major European bank's customer acquisition funnel by applying cognitive load reduction and mono-tasking principles, resulting in significantly improved conversion rates and reduced user abandonment.
Uplift
+8,37%
Conversión rate
+6,51%
Optimizing Customer Acquisition Funnel
Transformed a major European bank's customer acquisition funnel by applying cognitive load reduction and mono-tasking principles, resulting in significantly improved conversion rates and reduced user abandonment.
Uplift
+8,37%
Conversión rate
+6,51%
Loyalty Redesign For European Transport Leader
Conducted comprehensive behavioral research (surveys, live labs, psychology analysis) for major transportation operator. Identified distinct user archetypes and designed scientifically-backed loyalty strategy using advanced behavioral frameworks.
Loyalty arquitecture
Octalysis
Research
Live labs
Loyalty Redesign For European Transport Leader
Conducted comprehensive behavioral research (surveys, living labs, psychology analysis) for major transportation operator. Identified distinct user archetypes and designed scientifically-backed loyalty strategy using advanced behavioral frameworks.
Loyalty arquitecture
Octalysis
Research
Live Labs
Loyalty Redesign For European Transport Leader
Conducted comprehensive behavioral research (surveys, live labs, psychology analysis) for major transportation operator. Identified distinct user archetypes and designed scientifically-backed loyalty strategy using advanced behavioral frameworks.
Loyalty arquitecture
Octalysis
Research
Live labs
Banking Homepage Optimization
Redesigned a major European bank's homepage that was bleeding users despite massive traffic. Applied behavioral science principles to guide user decisions instead of overwhelming them. Proof that smart design beats pretty design when it comes to actual business metrics.
User engagement
+125%
CTR
+4.48%
Banking Homepage Optimization
Redesigned a major European bank's homepage that was bleeding users despite massive traffic. Applied behavioral science principles to guide user decisions instead of overwhelming them. Result: +125% engagement in key sections and +4.48% click-through improvement. Proof that smart design beats pretty design when it comes to actual business metrics.
User Engagement
+125%
CTR
+4.48%
Banking Homepage Optimization
Redesigned a major European bank's homepage that was bleeding users despite massive traffic. Applied behavioral science principles to guide user decisions instead of overwhelming them. Proof that smart design beats pretty design when it comes to actual business metrics.
User engagement
+125%
CTR
+4.48%
Automotive Pre-Delivery Journey Transformation
Research-driven project that identified customer pain points during vehicle delivery waiting periods and designed a comprehensive mobile app solution featuring real-time tracking, personalized content, and community engagement to transform frustration into anticipation.
Interactive
Prototype
Strategic Business
Connetion
Automotive Pre-Delivery Journey Transformation
Research-driven project that identified customer pain points during vehicle delivery waiting periods and designed a comprehensive mobile app solution featuring real-time tracking, personalized content, and community engagement to transform frustration into anticipation.
Interactive
Prototype
Strategic Business
Connection
Automotive Pre-Delivery Journey Transformation
Research-driven project that identified customer pain points during vehicle delivery waiting periods and designed a comprehensive mobile app solution featuring real-time tracking, personalized content, and community engagement to transform frustration into anticipation.
Interactive
Prototype
Strategic Business
Connetion
Product designer and expert in
user experience
user experience
user experience
user experience
user experience
with over
10 years
10 years
10 years
10 years
10 years
of related industry exeperience.
Expertise extends to
behavioral science
behavioral science
behavioral science
behavioral science
behavioral science
enabling her to create
strategic solutions
based on human psychology insights
Currently works as
Sr Behavioral Designer
Sr Behavioral Designer
Sr Behavioral Designer
Sr Behavioral Designer
Sr Behavioral Designer
at Flat 101
Product designer and expert in
user experience
user experience
user experience
user experience
user experience
with over
10 years
10 years
10 years
10 years
10 years
of related industry exeperience.
Expertise extends to
behavioral science
behavioral science
behavioral science
behavioral science
behavioral science
enabling her to create
strategic solutions
based on human psychology insights
Currently works as
Sr Behavioral Designer
Sr Behavioral Designer
Sr Behavioral Designer
Sr Behavioral Designer
Sr Behavioral Designer
at Flat 101
Product designer and expert in
user experience
user experience
user experience
user experience
user experience
with over
10 years
10 years
10 years
10 years
10 years
of related industry exeperience.
Expertise extends to
behavioral science
behavioral science
behavioral science
behavioral science
behavioral science
enabling her to create
strategic solutions
based on human psychology insights
Currently works as
Sr Behavioral Designer
Sr Behavioral Designer
Sr Behavioral Designer
Sr Behavioral Designer
Sr Behavioral Designer
at Flat 101
Alicia Gomez
Account Director
"Her dedication to helping others grow and shine makes her an inspiring leader."
Mario Romero
Business, Product and Strategy Manager
"Trust is paramount. Every aspect of defining, designing, and managing each initiative, as the criteria and expertise she brings are essential and instill immense confidence."
Simon Immerzeel
Senior Service Designer
"…she is a sharp, collaborative, driven, and thoughtful teammate. Equal parts fun and focused, she possesses an incredible ability to brainstorm ideas while maintaining a keen attention to detail."
Alicia Gomez
Account Director
"Her dedication to helping others grow and shine makes her an inspiring leader."
Mario Romero
Business, Product and Strategy Manager
"Trust is paramount. Every aspect of defining, designing, and managing each initiative, as the criteria and expertise she brings are essential and instill immense confidence."
Simon Immerzeel
Senior Service Designer
"…she is a sharp, collaborative, driven, and thoughtful teammate. Equal parts fun and focused, she possesses an incredible ability to brainstorm ideas while maintaining a keen attention to detail."
Alicia Gomez
Account Director
"Her dedication to helping others grow and shine makes her an inspiring leader."
Mario Romero
Business, Product and Strategy Manager
"Trust is paramount. Every aspect of defining, designing, and managing each initiative, as the criteria and expertise she brings are essential and instill immense confidence."
Simon Immerzeel
Senior Service Designer
"…she is a sharp, collaborative, driven, and thoughtful teammate. Equal parts fun and focused, she possesses an incredible ability to brainstorm ideas while maintaining a keen attention to detail."
Skills
Skills
Product Design
Behavioral frameworks
UX Design
Strategy
UX Research
Consulting
Design Systems
Workshops
Design Sprint
Interaction Design
UI Design
User Testing
Usability Testing
Leadership
Mentoring
Experience
Experience
Sr Behavioral Designer
Sr Behavioral Designer
Flat 101
Flat 101
2024 - Present
2024 - Present
UX & Behavioral Designer
UX & Behavioral Designer
Merkle
Merkle
2023 - 2024
2023 - 2024
Freelance Designer
Freelance Designer
2019 - 2023
2019 - 2023
Performance Art Director
Performance Art Director
Dentsu
Dentsu
2019 - 2021
2019 - 2021
Art Auction Director
Art Auction Director
Park West Gallery
Park West Gallery
2013 - 2019
2013 - 2019
Let’s get in touch.
Let’s get in touch.
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